Temporary vs. Permanent Signage: What Is the Difference?

If your business needs signage—and pretty much every company in every industry will at some point—you will most likely make use of both the temporary and permanent sort. The two types are different; Permanent signage is obviously a more permanent fixture to a given building, while temporary signage is usually placed for a shorter specific time period. Both have their place in creating a space for safe and happy customers.

While this may be true, using temporary signage when the situation calls for the permanent type can lead to failure, while the reverse can mean a lack of flexibility your business needs. It is therefore crucial to understand the differences in applications of these two signage types.

Express Image, your Saint Paul provider of in-store signage and more, is here to help!

Permanent Retail Signage: In it for the Long Haul

Permanent retail signage is the signage choice that sticks around. It is a broad category, and if you wanted to get technical, even wall graphics or window decals could fit into it. Frequently, permanent options are used to set a long-lasting atmosphere, to communicate enduring messages about your brand, or to help customers find their way around your store.

●        Decorate your walls with permanent store signage to create a pleasant shopping environment.

●        Draw the attention of the passerby with custom window clings.

●        Keep customers oriented with floor graphics.

While temporary, signage can accomplish these tasks as well, the permanence of your brand and store logistics gives permanent signage an edge.

Temporary Signage: An Important Advertising Tool

Not everything in your business is permanent, though. Sales will come and go, as will seasonal items and displays, and you need signage solutions that cater to the retail business’s ever-changing priorities.

Contact Express Image for All Your Retail Signage Needs

From banners to window clings, we make all the products your store needs to shine in 2021 and beyond. Couple that with our quick turnaround times and driven staff and you will not find a better signage company anywhere. Give our Saint Paul office a call today at 866-482-8602.